Your Partner in Growth: From Branding to Performance

360° Marketing, Strategy, AI & Activation Agency

Logo Wecandoo avec un cercle souriant entouré de deux mains ouvertes.Logo YamahaLogo CGNLogo LaurastarLogo Conféderation SuisseLogo RaiffeisenLogo RRGLogo Comté avec une cloche traditionnelle stylisée au-dessus du texte.Logo NespressoLogo Bonne MamanLogo Moto SuisseLogo Flughafen ZurichLogo ChiefsLogo ConforamaLogo Banque du LémanLogo KlaraLogo BongenieLogo AndrosLogo Lucerne festivalLogo Loterie RomandeLogo Franke
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OUR EXPERTISE

An integrated approach to accelerate your growth sustainably.

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Média

Our tailor-made media strategies combine precise targeting, optimized media buying, and multi-channel activation to maximize your visibility. We take a data-driven approach to continuously optimize our campaigns with full transparency and accountability.

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ai Automatisation & Data

ai, automatisation & Data

L'IA et l'Ad Tech sont au cœur de notre approche. Nous travaillons la visibilité de votre marque dans les résultats de recherche IA et mettons nos solutions au service de vos analyses pour affiner vos données et faciliter votre pilotage marketing

AI, automation and data are at the heart of everything we do. We strengthen your brand's visibility across AI-powered search platforms while leveraging advanced tools for in-depth analysis and actionable insights. The result is cleaner data, smarter decision-making and more efficient marketing management.

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content

CONTENT

Création de contenus engageants alliant brand content, storytelling, influence et opérations spéciales pour renforcer l’image et la notoriété de marque.

To strengthen your brand image and awareness, we create engaging content that seamlessly blends brand content, storytelling, influencer marketing, and special campaigns.

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influence

INFLUENCE

Nous déployons des stratégies d'influence et de celebrity marketing structurées et ciblées. Nous collaborons avec des célébrités et des influenceurs (macro, micro et nano) sélectionnés pour amplifier votre stratégie et générer un impact mesurable.

Using a highly targeted approach, we deploy effective influencer and celebrity marketing strategies. To amplify your message and deliver measurable results, we partner with specifically chosen celebrities and influencers across all tiers (macro, micro, and nano).

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MESURE

Mieux mesurer pour mieux décider

MESURE

Pilotage data-driven : analytics, mesure de la performance, visualisation omnicanale et insights pour affiner chaque décision marketing

Une approche data & mesure complète qui combine conseil, implémentation et analyse pour garantir la fiabilité des données, optimiser la performance marketing et piloter le ROI grâce à des outils et partenaires de référence.

Je découvre plus

Partnering for success

Every partnership is unique. That's why we take the time to understand your objectives, answer your questions and define the right path forward together. From the initial idea to final execution, we support our clients every step of the way while keeping the bigger picture in focus.

Seit über 10 Jahren arbeiten wir erfolgreich mit Biggie zusammen. Das Team unterstützt uns zuverlässig bei Produkteinführungen, Branding-Kampagnen und E-Commerce - immer mit strategischem Blick und Fokus auf Ergebnisse.

Alain Lamonato

Global Digital Director - Laurastar

"Die Zusammenarbeit mit Biggie verläuft seit dem ersten Tag sehr gut. Schon vor dem ersten Treffen haben sie unsere Websites und Candidate Journey analysiert, Verbesserungsvorschläge geliefert und basierend auf unseren KPIs eine Full-Funnel-Kampagne auf die Beine gestellt. Sie geben täglich alles, um unsere Ziele zu erreichen. Vom Briefing, über die Beratung bis zum Ausspielen der Werbung höchst professionell"

Pascal Jost

Head of HR Marketing - Federal Office for Customs and Border Security

"Ein zuverlässiger und innovativer digitaler Partner, der Genauigkeit und Reaktionsfähigkeit in jedem Schritt vereint. Es ist ein Vergnügen, mit einem so effizienten und professionellen Team zusammenzuarbeiten."

Sandra Visinand Baggio

Director of Marketing, Creative, and E-Commerce - Loterie Romande

"In einem dynamischen Marktumfeld bieten wir datengestützte Marketingstrategien, intelligente Mediaoptimierung und individuelle Content-Produktion, perfekt abgestimmt auf Ihre Markenidentität und Ihre Wachstumsziele."

Silvana Imperiali

Managing Director DACH & CZ

"KI entwickelt sich zu schnell für alte Arbeitsweisen oder starre Modelle. Agenturen von morgen entwickeln und testen Lösungen live, während der Kunde noch seine Bedürfnisse erklärt."

Zbynek Zapletal

Director AI and Digital Media DACH & CZ

"Ein dynamischer Markt erfordert Agilität. Wir machen Veränderungen zu Ihrer Chance, begleiten Sie durch jede Transformation und richten unsere Strategien konsequent auf Ihr Wachstum aus."

Diane de Vilmorin

Deputy Managing Director

"Am Anfang steht immer eine Idee. Was daraus wird, entscheidet das Zusammenspiel von Kreation, Content und Media. Entscheidend ist, was sie bei Menschen auslöst."

Gerrit Holz

Director Strategy, Planning & Content

"Zielgerichtetes Marketing agiert heute KI-gestützt. Automation, Daten und Omnichannel machen komplexe Customer Journeys transparent und steuern Touchpoints präzise, um Ziele messbar zu erreichen."

Fabrizio Tudisco

Commercial Director

"Ihre Herausforderungen zu verstehen, ist unser Ausgangspunkt. Durch die Kombination aus aktivem Zuhören, Agilität und Innovation entwickeln wir maßgeschneiderte 360°-Marketing- und Mediastrategien, die darauf ausgelegt sind, Ihre Performance zu maximieren."

Céline Marechal

Head of Sales

our case studies

Discover the ideas, strategies and solutions that help your business evolve and stay visible where it matters most. Not as a one-size-fits-all solution, but as the starting point for a successful partnership.

How Biggie engaged classical music enthusiasts for Lucerne Festival 2025 through Google Ads, Programmatic Display and Demand Gen multi-channel strategy.

How can a tourist destination get more attention? Analysis of our campaign for Geneva Tourism: 82M impressions, 274k qualified clicks.

Discover how Biggie drives Franke’s EMEA growth with a full-funnel, AI-optimized omnichannel strategy delivering measurable brand and performance impact.

Ticino Tourism’s “You Must Have Experienced It” campaign inspires travelers to discover authentic experiences in southern Switzerland — while a simplified lead process turns emotional interest into measurable results.

A multi-channel campaign for 18 - 25 year olds

A 100% video multi-channel campaign to increase the visibility of Andros juices and compotes

The way how KLARA generated 67% of all leads with a demand-gen strategy while optimizing CPL – A success story in digital SME solutions.

KLARA Business optimizes processes for SMEs, increases awareness and generates leads through an effective brand performance strategy. Find out more!

Laurastar uses digital advertising strategies with native ads and display formats to achieve high sales volumes and sales increases during Black Friday week.

Basler Kantonalbank relies on a holistic online and offline strategy with display adverts, videos, social media and out-of-home to focus on customer wishes.

Nespresso elevates its coffee experience with IGTV influencers and boosts global visibility via targeted content on Instagram and Facebook.

The Super Mega Jackpot Euromillions offers €120M. Interactive formats and a countdown build excitement before the draw, boosting visibility.

Yamaha is using targeted TikTok videos to make young motorbike fans in Switzerland aware of the new 125cc regulations and increase website traffic.

CGN positions itself as a top tourist attraction in Geneva and Vaud and increases cruise sales through a targeted summer campaign with Biggie.

Basler Kantonalbank boosts Visa Debit STUcard branding, traffic, and youth account openings with a 360° campaign using digital and local strategies.

Renault promotes Clio Hybrid in Switzerland, boosting test drives via in-market and affinity targeting for car enthusiasts.

Bongénie Grieder combines display, social media and DOOH to increase online sales, showcase new collections and drive more traffic to its boutiques.

Conforama drives awareness via programmatic campaigns on platforms like 20min.ch and Bluewin, using real-time optimization and precise tracking.

OUTDOORCHEF drives more traffic through a programmatic display and video campaign, reinforced by search ads and social media on Facebook, Instagram and YouTube.

Motosuisse informs young people about new 125cc regulation and boosts website traffic through targeted social media campaign on TikTok, Instagram and Snapchat.

Raiffeisen uses TikTok to promote its "YoungMemberPlus" youth programs in French-speaking Switzerland, targeting 13-30-year-olds with humorous videos.

Portes du Soleil uses connected TV and streaming to raise its profile in German-speaking Switzerland and place targeted TV adverts cost-effectively.

Camille Bloch drives awareness for So Nuts Coffee with a full-funnel strategy using display, social media, DOOH, and a product-testing competition.

Loterie Romande promotes JouezSport for the 2022 World Cup using a multi-channel strategy with Connected TV, YouTube Pre-roll, and exclusive Welcome Ads.

Crans Montana teams with Biggie and SeenThis tech for a custom video strategy, cutting CO2, boosting efficiency, and making digital ads sustainable.

Executive MBA uses the LinkedIn strategy to attract targeted leads from professionals who want to learn management and leadership skills.

Chiefs builds awareness via programmatic display and video ads, social media, OOH campaigns, and POS measures to maximize attention.

Targeted strategy for Swiss cross-border commuters: OOH branding, display ads, and SEA to drive account openings at Banque du Léman.

Bonne Maman increases their brand awareness and boosts conversions through a targeted programmatic advertising strategy with Biggie.

OGGIE: L’OUTIL QUI RÉVOLUTIONNE LE MARKETING...

BIGGIE GROUP

With 10 international offices, we support more than 200 clients across 150 countries.

Carte du monde en points bleus avec les villes marquées en Europe, Amérique du Sud et Moyen-Orient : Bruxelles, Paris, Marseille, Milan, Prague, Genève, Zurich, Dubai, Rio de Janeiro, Sao Paulo.

Successful content marketing strategies combine relevant content, authenticity, and consistent messaging. Learn how to build visibility, reach, and trust.

The 2026 trends for influencer marketing and UGC in Switzerland, two levers for sustainable growth.

Swiss B2B marketing is facing a quiet shift. Here's how AI search, multilingual visibility, and smarter workflows are reshaping the DACH playbook.

Why AI visibility data varies across tools and how to optimize your brand for ChatGPT, Gemini, and Perplexity with GEO.

Anthropic’s latest research reveals the gap between AI’s potential and real usage. Here’s what it means for marketing, media, and smarter workflows.

Learn how SEO is changing because of AI and how to optimize your brand to be visible in answers from ChatGPT, Google AI & Co.

Learn why first-party data is becoming the gold standard in marketing: more trust, nFADP compliance, better data quality, and higher performance without third-p

Discover the Ad Context Protocol (AdCP) – the 2026 standard transforming advertising with open protocols, AI agents, and streamlined workflows.

Top 2026 trends: authenticity, community, in-real-life, social TV, and earned media. How brands stay relevant and drive growth.

OpenAI is testing contextual ads in ChatGPT. Learn who sees ads, who stays ad-free, and what this shift means for brands and trust in AI.

How companies use AI strategically: the five pillars of AI marketing as a practical roadmap for performance, efficiency, and growth.

Is your marketing stuck? Biggie’s ad-hoc workshop delivers fast analysis, clear actions, and real solutions - tailored and efficient.

AI is flooding social media with mass-produced content. Why authenticity, quality, and genuine human connection are now crucial

Meet your digital ambassador: BIGGIE AI Brand Agents bring secure, and measurable customer engagement to the next era of marketing.

Discover how digital marketing and sales work together as one powerful engine. Practical examples, AI tools, and strategies for sustainable B2B growth.

A safer, secure multi-LLM infrastructure hosted on your own systems - powered by agents and workflows that accelerate your marketing team and reduce costs.

Discover Google's NNN, the next-gen Marketing Mix Model. Learn how it moves beyond traditional MMM to measure creative impact and guide smarter budget decisions

BIGGIE ULTIMATE: Swiss premium data, AI optimization, and full-funnel approach for data-driven marketing. Measurable drive-to-store success.

Discover how Biggie can help your business advance with AI Solutions: AI campaigns, AI agents, and search audits for greater business success.

All the best practices and key steps you need to set up really efficient drive-to-store campaigns

YouTube advertising from A to Z: launch powerful campaigns by discovering targeting methods, formats and KPIs

All the keys to launching ads on Snapchat Ads that help you achieve your marketing goals

What does "whitelist" mean?

What does "Yield Management" mean?

What is the "win rate or winning bid rate"?

Experts look into what advertising in the metaverse may look like in the coming years, and its potential for your brand

Discover the App Tracking Transparency’s real impacts on your campaigns, and prepare for this new iOS 14.5 update

Real Time Bidding (RTB) is a must in digital advertising strategies.

#AskGamned! our experts answer your questions through a video

Expertise, support and technology: here is a breakdown of trading desks’ role to help you choose yours wisely

All you need to know about User Generated Content: its benefits, how to collect it, and how to use it in your campaigns

Based on algorithms, big data and human expertise it is a boon for advertisers wishing to reach a specific target group as programmatic

#AskGamned! our experts answer your questions through a video

#AskGamned! our experts answer your questions through a video

VOD (video on demand / addressable video) has been flipping consuming habits around as it challenged traditional appointment-viewing TV.

What's a "visit"?

What does "visit +1" mean?

What does '"View-Through Rate" (VTR) mean?

What does "viewability" mean?

What does "video completion rate" mean?

What's a "unique contact"?

Our experts break down Google’s TOPICS API and its potential impacts on your programmatic advertising campaigns

Advertisers need to be given the keys allowing them to evaluate properly the suppliers in charge of their campaign.

How to address your audience in a personalized, ROI-oriented way on all stages of the customer journey thanks to digital advertising

The complete guide for the programmatic advertising sector: the latest trends, barriers, what to expect for 2023...

What's a Trading Desk?

Traffic generation is the implementation of marketing activities and tools designed to generate visits to a website or point of sales

What does "third party data" mean?

How can you take advantage of all the uses of TikTok in your next campaign, whether organic or advertising?

Contextual targeting is back on the agenda! 74% of marketers say they will make contextual advertising their privileged strategy for the cookieless world.

Expert advice on how to boost the ad recall of your campaigns, based on human cognitive patterns and technology

Contextual targeting is back on the agenda!

#AskGamned! our experts answer your questions through a video

Everything you need to know to launch your advertising campaigns on LinkedIn Ads: targeting, formats, KPIs to track, and best practices

Everything you need to launch or optimize your social media advertising strategy: channels, targeting, formats, best practices...

Everything you need to know to launch or optimize your Facebook advertising campaigns: targeting, formats, locations, performance measurement...

THE MOBILE MARKETING ASSOCIATION (MMA) AWARDS BIGGIE WITH PERNOD RICARD FOR THE BEST MOBILE PROGRAMMATIC CAMPAIGN IN EMEA

Focus on Google Analytics 4, its promises, and how to prepare for the change announced for July 1, 2023

What does "target coverage" mean?

How to reach the right audience with the right social media strategy? Let’s dig into the possibilities offered by social media in digital campaigns.

Discover how advertisers can reduce their environmental impact through six strategic steps, including choosing the right KPIs, optimizing ad formats...

What does "second price auction" mean?

What does "Supply Side Platform" (SSP) mean?

In digital marketing, snack content is a type of content designed for quick consumption.

SMS retargeting is when an advertiser sends a personalised marketing SMS message to a prospect after they have visited the advertiser's website.

SMS marketing is a communications tool whereby an advertiser sends Short Message Service (SMS) messages directly to the mobile phones of customers or prospects

What does "semantic targeting" mean?

SEO (Search Engine Optimisation), or natural referencing, encompasses all organic marketing techniques that involve optimising a website's content

What is live shopping? Should you try it? And if so, how? A complete guide to this engaging trend

What does "second party data" mean?

Search Engine Advertising (SEA) is a paid marketing technique that involves placing advertisements on search engine results pages

What does "RTB" (Real Time Bidding) mean?

Rich SMS is a type of SMS marketing that contains a clickable link, usually directing the user to an appropriate landing page and encouraging conversion.

The GDPR (General Data Protection Regulation) is a legal text, in force since 25 May 2018

How does the shift to responsive search ads on Google Ads impact your campaigns? How can you prepare for this change?

"Frequently used in digital marketing, RFM segmentation is a segmentation method that classifies a brand's customers based on three key criteria...

The keys to retail media and the benefits your brand can draw from it, to reach your audiences directly on their buying journey

What's the "Return On Investment" (ROI)?

What does "retargeting" mean?

The "recall rate", which is often used in digital advertising, measures the ability of an audience to remember an ad after seeing it.

What's a "repetition"?

They allow brands to work on their digital presence while still respecting the specific codes of the industry

What does "reach" mean?

WHAT THE EXPERTS HOLD FOR THE YEAR TO COME

Programmatic advertising: find out the 5 advantages to target the best audience or increase the visibility of your brand

What does "programmatic" mean?

What's a "programmatic deal"?

What's a private marketplace / private auction?

What does "Post-View" (PV) mean?

What's a "post-view (or post imp) visit"?

OGGIE: L’OUTIL QUI RÉVOLUTIONNE LE MARKETING...

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Discover the latest marketing news, trends, and innovations decoded by Biggie's experts.

Want to learn more? Get in touch with us.

Media
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