Endeavours to push the opening of bank accounts for cross-border commuters
Bank / Insurance
Omnichannel Media Consulting & Activation
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Generate EUR/CHF account openings
In order to promote the opening of EUR/CHF bank accounts, a multi-channel strategy was developed with several objectives:
Branding: promoting the bank account with the best exchange rate
Traffic: increase the numer of visitors to the website
Solutions
A customised online & offline strategy was developed to reach cross-boarder commuters living in France and working in Switzerland.
Branding --> OOH: railway stations & trains (Léman Express)
Traffic --> Display: IAB standards, effective formats, retargeting
Acquisition --> SEA
results
With the help of Biggie's (formerly Gamned!) expertise, we managed to work through the entire conversion funnel. I am delighted with their service and the results we achieved with this online and offline campaign. Élodie Balistreri, Marketing and Communication Manager at Banque du Léman
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