SEO (Search Engine Optimisation), or natural referencing, encompasses all organic marketing techniques (as opposed to SEA) that involve optimising a website's content and technical structure to improve its visibility in search engine results.
Download our trendbook

Our TrendBook, born from the fusion of our agency’s expertise, unveils four key trends shaping the media and advertising industry, carefully analyzed by our experts:
- How to capture consumers in the age of the Messy Funnel
- Why AI is emerging as a cultural revolution
- How television is evolving into a multifaceted medium
- Why influencer marketing has reached the age of maturity