Performs an innovative action that was carried out via Connected TV & TV streaming!
Travel
Omnichannel Media Consulting & Activation
When skiing has no limits
The Portes du Soleil is the first Franco-Swiss ski area. It comprises more than 12 ski areas in both countries, making it one of the largest in the Alps.
The Portes du Soleil ski resort is very well known in French-speaking Switzerland, but it also wanted to increase its popularity among the inhabitants of German-speaking Switzerland.’
Solutions
To achieve the marketing goal, we have activated connected TV and streaming. These two levers are two perfect alternatives to linear TV. Not only do they allow advertisers to advertise on TV at affordable prices, but they also offer them the opportunity to create ultra-targeted TV adverts:
geo (canton), socio-demographic, interests...
A customised offer for Portes du Soleil:
Youtube - Connected TV:
Formats: Bumper & Instream Ads on desktop & mobile
Streaming TV:
Formats: Welcome & Preroll Ads
Replay Ads Goldbach:
Formats: Start & Fast Forward AdsDid you already know?
61% of Swiss internet users use the internet to watch TV and 58% of them consume it time-shifted*.’
results
By combining several levers, it was possible to multiply the contact points with the target group and significantly increase the visibility of Portes du Soleil.
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