What is RFM segmentation?
Frequently used in digital marketing, RFM segmentation is a segmentation method that classifies a brand's customers based on three key criteria: Recency (date of last purchase), Frequency (number of purchases over a given period) and Monetary (total value of purchases). This particular approach enables customers to be precisely targeted according to their past purchasing habits, with the aim of enhancing the personalisation of marketing campaigns.
🇨đź‡TRENDBOOK 2026: The 5 Marketing Trends
Marketing is entering a new era.
The media landscape is changing faster than ever. Yesterday's strategies are no longer enough.
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