An international partnership strengthened over the years

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Omnichannel Media Consulting & Activation

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Franke Home Solutions

A global marketing partnership

Franke Home Solutions is a leading manufacturer specializing in comprehensive kitchen systems that combine functionality, durability, and sophisticated design.

Biggie Switzerland started its cooperation with Franke Home Solutions in 2018, testing campaigns in 4 markets. Since 2025, we’ve been the global leading agency for the Franke Group.

Franke's approach is full-funnel, with goals depending on the different phases of the funnel and the strengths of the chosen channels. From raising brand awareness, to generating products engagements on the website and ultimatly driving people to their stores across global markets.

Solutions

A global full funnel marketing strategy for optimized results

APPROACH

Combination of media mix and tech

We implement a comprehensive full funnel approach globally, with each activation strategically optimized for its specific objective—awareness campaigns focused on visibility, traffic campaigns focused on product engagements while conversion activities prioritize lead generation or drive-to-store mechanisms.

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Media mix deployed:

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Connected TV and Digital Out-of-Home for premium brand exposure
Print, radio, and PR activations for credibility building
Engagement channels including social media and influencer partnerships
Performance channels including display and search advertising
Experiential activations for direct customer engagement and loyalty

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Technology infrastructure:

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‍Implemented robust ad tech consulting framework with advanced tracking and analytics
Deployed consent management systems ensuring global privacy compliance
Integrated customized AI agents for campaign optimization and automated search audits

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results

Exceeding global targets thanks to human and AI expertise

The coordinated omnichannel approach delivers measurable impact across all regions, with AI-powered optimization improving campaign efficiency by identifying real-time optimization opportunities.

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The full funnel methodology successfully guides prospects from initial awareness to conversion, while maintaining brand consistency across diverse global markets.

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‍Key Success Factor: Strategic alignment of media channels with funnel objectives, supported by advanced technology and AI-driven insights.

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