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Targets sports enthusiasts with a comprehensive 360-degree campaign
Food / Drinks
Omnichannel Media Consulting & Activation
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A 360-degree aproach to raise awareness
Chiefs, a Swiss company founded in 2014, specialises in the development and distribution of functional foods. Its protein drinks, launched in unusual seasonal flavours, are particularly popular. Initially favoured by ambitious athletes, Chiefs shakes have no established themselves as a lifestyle product.
The core message of the campaign was that with the right protein drinks and snacks and the right attitude, you can always get back on your feet after a setback or stumble. The main objective was to increase Chief's brand awareness among its target audience of sports and fintess enthusiasts aged 15-35 in Switzerland.
Solutions
The awareness campaign ran in two phases in the spring to capitalise on the momentum of New Year's resolutions and establish Chiefs as a leading sports nutrition brand. The focus was on programmatic display and video advertising, complemented by a diverse and video advertising, complemented by a diverse presence on social networks including Instagram, Snapchat and TikTok.
These awareness efforts were reinforced by engaging videos and large format banners designed to attract attention. To maximise the effectiveness of the campaign, it was strategically integrated with various point-of-sales (POS) activities and an out-of-home (OOH) awareness campaign.
results
The campaign messages reached approximately one million people with an average frequency of 6.5 contacts. An excelent view-through rate of 70-80% was achieved during the campaign. The cost per completed video view was also extremely efficient at CHF 0.02 - 0.04.This campaign enabled us to understand the dynamics of creative optimisation and provuded valuable insights for fine-tuning the targeting. These learnings will be applied to future campaigns for further optimisation.
People reached with an average frequency of 6.5
Video-Views
