What does "second price auction" mean?
An auction model where the billing is done at the level of the second bid + 1 cent.
Example: for an advertising impression, bidder 1 proposed a CPM of 2€ and bidder 2 proposed 1,5€. Bidder 1 wins the auction and will be charged €1.51 per CPM.
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Our TrendBook, born from the fusion of our agency’s expertise, unveils four key trends shaping the media and advertising industry, carefully analyzed by our experts:
- How to capture consumers in the age of the Messy Funnel
- Why AI is emerging as a cultural revolution
- How television is evolving into a multifaceted medium
- Why influencer marketing has reached the age of maturity
