What does "Supply Side Platform" (SSP) mean?
A technology platform for arbitration between different buyers that optimizes the marketing of a publisher's advertising inventory. The publisher can manage its sales on an impression-by-impression basis, in real time, and in an automated manner.
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🇨đź‡TRENDBOOK 2026: The 5 Marketing Trends
Marketing is entering a new era.
The media landscape is changing faster than ever. Yesterday's strategies are no longer enough.
This Trendbook gives you the keys to transform this mutation into an opportunity.
