What does "Supply Side Platform" (SSP) mean?
A technology platform for arbitration between different buyers that optimizes the marketing of a publisher's advertising inventory. The publisher can manage its sales on an impression-by-impression basis, in real time, and in an automated manner.
Download our trendbook
Our TrendBook, born from the fusion of our agency’s expertise, unveils four key trends shaping the media and advertising industry, carefully analyzed by our experts:
- How to capture consumers in the age of the Messy Funnel
- Why AI is emerging as a cultural revolution
- How television is evolving into a multifaceted medium
- Why influencer marketing has reached the age of maturity
