What does "whitelist" mean?
As opposed to a blacklist. It's a list of sites whose practices are deemed to be compliant and whose advertising messages are therefore allowed to pass. Can apply to advertisers, sectors, buyers, formats, creatives.
🇨🇭TRENDBOOK 2026: The 5 Marketing Trends
Marketing is entering a new era.
The media landscape is changing faster than ever. Yesterday's strategies are no longer enough.
This Trendbook gives you the keys to transform this mutation into an opportunity.
