Generates traffic and engagement in five international markets
Retail
Omnichannel Media Consulting & Activation
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Maximum enjoyment with minimum effort
OUTDOORCHEF AG is a subsidiary of the Diethelm Keller Group. As a BBQ manufacturer of gas kettle barbecues with corners and edges, Outdoorchef focuses on Swissness, innovation, technology and design.Various measures are designed to drive more engagement and traffic to the website to ensure a guaranteed successful start to the barbecue season.
Solutions
A programmatic display and video campaign was used to drive more traffic to the OUTDOORCHEF website. This was reinforced by an extensive search ad presence in all target countries (Switzerland, Germany, Austria, Benelux,France and International). A mixture of brand and generic keywords with a high search volume was used. In addition, the campaign was expanded by establishing a presence on Facebook, Instagram and YouTube. In addition to reach, the campaign was refined on the other channels using lookalikes and a retargeting strategy.
results
The use of various channels (programmatic display, search and social media) and strategies such as lookalikes and retargeting helped to address the target group as effectively as possible. The 56 million programmatic display impressions helped to build awareness. The YouTube videos were also highly appreciated. This is confirmed by the high completion rate of 56%. Finally, OUTDOORCHEF benefited from a strong click-through rate of 5.66% on Google Ads. This means that the traffic and engagement targets were successfully achieved.
Completion Rate on Youtube Videos
A strong CTR for Goole Ads
