Programmatic
Home
>
Blog
>
Programmatic
Home
>
Glossary
>
Programmatic
What does "programmatic" mean?

Programmatic buying refers to the automated process of buying digital advertising space.

‍

🇨🇭TRENDBOOK 2026: The 5 Marketing Trends

Marketing is entering a new era.

The media landscape is changing faster than ever. Yesterday's strategies are no longer enough.

This Trendbook gives you the keys to transform this mutation into an opportunity.