Activated a full funnel campaign for the relaunch of the product "SO NUTS COFFEE" in Switzerland with Biggie (formerly Gamned!)

The campaign strategy was based on a full-funnel approach:

1. brand awareness

The aim of this first phase was to increase the visibility of So Nuts Coffee and understand the brand's mindset (coffee snack for boring moments). The strategy combined display, YouTube and Twitch videos, social networks (Meta & Snapchat) and DOOH in the 7 largest railway stations in Switzerland.

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2. engagement

The aim of this second phase was to gain engagement from internet users via the So Nuts website. To this end, the brand launched a competition giving people the chance to win a trip to Europa-Park. This was communicated via display, video and social networks (Snapchat, Tiktok & Meta). Influencers also supported this phase. Internet users were redirected to the website to complete the entry form.

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3. conversion (download)

The aim of this phase was also to create an incentive to test the product. The most engaged internet users were retargeted in the display and on Meta to offer them a QR code (which could be downloaded from the So Nuts website) to test the product in a point of sale.

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Would you like to watch the adverts? Click here...

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Spot 1: Fisherman

Spot 2: Instructions