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Retail
Omnichannel Media Consulting & Activation
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Conforama: unavoidable when it comes to furnishings
Conforama has been based in Switzerland for over forty-five years and has become a major player in the home furnishings sector. To expand the visibility of Conforama's online offerings, we ran a campaign to increase awareness on high-reach news sites.
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Solutions
The campaign for Conforama was carried out programmatically in the following editorial media environments: 20 min.ch, Bluewin, Watson and MSN.
The programmatic purchase of advertising space made it possible to the tracking of the campaign's performance in real time, by location and format the adjustment of the media plan to achieve better synergies between the activated measures the use of branding target groups for a performance campaign continuous optimisation to achieve the best performance.
results
The campaign achieved very good results in terms of visibility, interaction and engagement with Conforama's target group.
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