What's the "Return On Investment" (ROI)?
An indicator that allows you to calculate the profitability of an expense (or investment) by comparing it to the revenue it has generated.
Formula : (Revenue - Media budget spent) / Media budget spent
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🇨đź‡TRENDBOOK 2026: The 5 Marketing Trends
Marketing is entering a new era.
The media landscape is changing faster than ever. Yesterday's strategies are no longer enough.
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