What's the "Return On Investment" (ROI)?
An indicator that allows you to calculate the profitability of an expense (or investment) by comparing it to the revenue it has generated.
Formula : (Revenue - Media budget spent) / Media budget spent
Download our trendbook
Our TrendBook, born from the fusion of our agency’s expertise, unveils four key trends shaping the media and advertising industry, carefully analyzed by our experts:
- How to capture consumers in the age of the Messy Funnel
- Why AI is emerging as a cultural revolution
- How television is evolving into a multifaceted medium
- Why influencer marketing has reached the age of maturity
