What does "semantic targeting" mean?
It's a targeting technique based on the lexical field of a web page. This technique makes it possible to exclude sensitive content containing keywords such as terrorism, natural disasters, accidents, health crises, etc. from a campaign's distribution framework.
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🇨đź‡TRENDBOOK 2026: The 5 Marketing Trends
Marketing is entering a new era.
The media landscape is changing faster than ever. Yesterday's strategies are no longer enough.
This Trendbook gives you the keys to transform this mutation into an opportunity.
