What does "semantic targeting" mean?
It's a targeting technique based on the lexical field of a web page. This technique makes it possible to exclude sensitive content containing keywords such as terrorism, natural disasters, accidents, health crises, etc. from a campaign's distribution framework.
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Our TrendBook, born from the fusion of our agency’s expertise, unveils four key trends shaping the media and advertising industry, carefully analyzed by our experts:
- How to capture consumers in the age of the Messy Funnel
- Why AI is emerging as a cultural revolution
- How television is evolving into a multifaceted medium
- Why influencer marketing has reached the age of maturity
