What's a "unique contact"?
A unique contact is an individual exposed to a media campaign. Knowing that the same individual can be exposed to several advertising impressions and on several devices, the number of unique contacts of an advertising campaign corresponds to the number of deduplicated contacts that have been exposed.
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🇨đź‡TRENDBOOK 2026: The 5 Marketing Trends
Marketing is entering a new era.
The media landscape is changing faster than ever. Yesterday's strategies are no longer enough.
This Trendbook gives you the keys to transform this mutation into an opportunity.
