What does "target coverage" mean?
The ability of an advertising campaign or media support to reach the target defined in the campaign objectives.
It is expressed by the coverage rate, which is equal to "number of contacts belonging to the target population" / "total targeted contacts".
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Our TrendBook, born from the fusion of our agency’s expertise, unveils four key trends shaping the media and advertising industry, carefully analyzed by our experts:
- How to capture consumers in the age of the Messy Funnel
- Why AI is emerging as a cultural revolution
- How television is evolving into a multifaceted medium
- Why influencer marketing has reached the age of maturity
