Biggie ULTIMATE: Swiss Data Powered Performance Solutions

In today's digital marketing landscape, businesses face constant challenges: How do you effectively measure ROI? How do you unify media channels? And how do you safely navigate through the cookieless future and data protection regulations? BIGGIE addresses these critical questions with the introduction of BIGGIE ULTIMATE, a comprehensive suite of performance solutions built on the strength of Swiss data excellence.

The power of shared data utilization, particularly through Data Clean Rooms (protected data environments), demonstrates impressive success for media agencies and brands, delivering significant cost savings through audience optimization.

Better Profitability Through Audience Optimization

BIGGIE ULTIMATE leverages a variety of data and intelligent technologies to maximize your campaign performance. The Power of Data: 1st Party, 2nd Party and 3rd Party (Swiss Data)

BIGGIE ULTIMATE  allows to effectively leverage all existing data sources:

‍First-Party Data: CRM data including email addresses, postal addresses, and phone numbers from DMPs or CDPs can be imported and matched to create Extended Audiences (Lookalike). This data is essential for targeted retargeting, allowing existing customers to be specifically addressed or excluded from campaigns.

‍Second-Party Data: Essentially first-party data from partners, such as reseller networks. By matching this data, Extended Audiences can also be created. Like first-party data, retargeting is possible here to personalize messages or exclude users.

‍B2C: With over 4 million individuals and 840,000 households, including over 279,000 email addresses, based on data from AZ Data World / AZ Direct. The B2C database contains over 160 audience characteristics.

B2B: With over 7.2 million individuals and 901,000 companies, including over 3.8 million email addresses and 444,000 decision-makers (Executive-Bridge), also from AZ Data World / AZ Direct. The B2B database contains over 120 audience characteristics.

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Geo-targeting capabilities extend to hyperlocal precision: from cantons, cities, postal codes, streets, hectare grids down to building level.

Campaign activation of this audience data is supported by AI-powered optimization. Based on customized AI agents that optimize marketing and advertising strategies across channels and in real-time to increase campaign effectiveness and efficiency.

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The Ultimate Approach: The Four Pillars of Success

BIGGIE ULTIMATE structures its solutions into four core areas:

Swiss Data Powered: As described above, the foundation for precise targeting.

Media Channels: A full-funnel approach that integrates channels for the SEE, THINK, DO and CARE phases. This includes Display, OOH & DOOH, Social Media, Audio, SEA, Mobile Couponing, Email Marketing and Direct Mail.

Creation: Focus on Dynamic Creative Optimization (DCO) and Data Driven Creative (DDC). Ads adapt in real-time to data such as location, device, day, time, weather or audio-text. This includes DCO for DOOH (including dynamic elements based on time, GPS location, weather) and Audio. The goal is to maximize impact through cross-device messaging and storytelling across the entire funnel. Special formats such as Display Store Locator and Mobile Couponing (Ad with CTA → Add to Wallet → Promotion with push notifications) are also part of the strategy. DDC uses data such as behavior, context, psycho-/demo-/geography and CRM to translate concepts, product catalogs or purchase motivations into creative formats and placements (e.g., special offers, free delivery, discounts).

Live Measurement: Transparency and optimization are at the forefront.

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DRIVE-TO-STORE: Hyper Local Targeting with measurable success

A central application area of BIGGIE ULTIMATE is DRIVE-TO-STORE. This approach utilizes Hyper Localization Geo and Swiss Data for precise audience targeting. The process includes:

• Target Audience Definition and Implementation: Including precise geo-hyperlocal targeting (radius-targeting)
• Data Collection & Tracking: Capturing data (CRM, Mobile ID) from exposed mobile users (without PII), location tracking of exposed users around store locations.
• Store Visit Measurement: Direct measurement of success.
• Channels: Using a broad spectrum of channels such as Display, OOH & DOOH, Social, Audio, SEA, Mobile Couponing, Email Marketing and Direct Mail within a full-funnel approach.
• Live Measurement & Reporting: Knowing what works. BIGGIE has been using Adsquare for drive-to-store measurement since January 2025 with two main approaches:

• Real-time Measurement: Daily monitoring and optimization, focus on Cost Per Visit (CPV), immediate performance insights, seamless integration with programmatic & social platforms.
• Comprehensive Incrementality Study: In-depth campaign impact analysis, advanced KPIs (CPV, Uplift, Incremental Visits), detailed visitor profiling (age, gender, income) and extensive audience insights.

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A personalized dashboard is available 24/7 to track performance per channel and determine the most strategically important actions. Data-driven reports track campaign history, provide insights and enable real-time actions.

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Digital performance: from strategy to analysis 

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The BIGGIE ULTIMATE process is holistic:

• Strategic Discovery & Briefing
• Market & Audience Intelligence (including Swiss data, AI-based audience research)
• Full-Funnel Data Strategy (infrastructure, tracking, audience clustering)
• Creative Development & Testing (production, multivariate testing, localization)
• Cross-Channel Campaign Execution (launch, QA, CRM integration)
• Live Monitoring & Optimization (real-time reporting, budget redistribution, sprints)

Post-Campaign Analysis & Learnings (KPIs, funnel/attribution analysis)

This structured approach in data-driven marketing and media activation ensures the integration of external audience data, the implementation of strategies, the selection of the right channels and the activation of data-driven cross-channel campaigns.

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Conclusion: Why BIGGIE ULTIMATE?

BIGGIE ULTIMATE offers a Swiss Data Powered Performance Solution specifically developed to master current challenges in data-driven marketing. Through the utilization of unique Swiss data, AI, a comprehensive full-funnel approach across diverse channels, innovative creative adaptation (DCO, DDC) and detailed live measurement, BIGGIE ULTIMATE enables measurable success such as significant ROI increases, higher reach and improved cost efficiency. It is the answer to the necessity of QUALITY TARGETING in a changing digital world, particularly with regard to the cookieless future.

Interested in unlocking the full potential of your data and taking your marketing performance to the next level? Contact us - we are here to help.