How can a tourist destination get more attention?
Travel
Omnichannel Media Consulting & Activation
Positioning Geneva as a Top Summer Destination
Genève Tourisme aimed to increase the visibility of its summer activities (gastronomy, music, the lake, the mountain near Geneva "Salève") among international tourists (French, Swiss-German, British, German and American audiences).
Objectives:
- Position Geneva as a top summer destination
- Drive qualified traffic to booking platforms
- Create authentic engagement
Solutions
A two-phase approach
Phase 1: Inspire with videos
Creation of an immersive visual storytelling experience highlighting:
- Iconic landscapes of Lake Geneva
- Local gastronomic experiences
- Outdoor activities and cultural events
- Geneva’s unique summer atmosphere
Objective: Spark desire and aspiration
Phase 2: Drive Action with TikTok + Meta
Conversion campaigns to turn inspiration into action:
- TikTok: Authentic and dynamic content, precise international targeting
- Meta: Premium visuals, direct call-to-actions to landing pages
Objective: Generate traffic and engagement
results
An Effective Storytelling
Inspirational visuals combined with targeted activations created a strong emotional connection and converted interest into intent to visit.
+82M
Impressions
+274k
clicks
