What does "viewability" mean?
It's a measurement indicator that defines whether or not an ad impression is considered visible by the Internet user. The MRC standard defines an impression as visible when at least 50% of its surface has been displayed for at least 1 second for display banners and at least 2 seconds for videos.
Download our trendbook
Our TrendBook, born from the fusion of our agency’s expertise, unveils four key trends shaping the media and advertising industry, carefully analyzed by our experts:
- How to capture consumers in the age of the Messy Funnel
- Why AI is emerging as a cultural revolution
- How television is evolving into a multifaceted medium
- Why influencer marketing has reached the age of maturity
