What does "viewability" mean?
It's a measurement indicator that defines whether or not an ad impression is considered visible by the Internet user. The MRC standard defines an impression as visible when at least 50% of its surface has been displayed for at least 1 second for display banners and at least 2 seconds for videos.
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🇨đź‡TRENDBOOK 2026: The 5 Marketing Trends
Marketing is entering a new era.
The media landscape is changing faster than ever. Yesterday's strategies are no longer enough.
This Trendbook gives you the keys to transform this mutation into an opportunity.
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