Maximises online purchases in four countries
Fashion
Omnichannel Media Consulting & Activation
To ensure everything runs smoothly
Laurastar is a Swiss company that specialises in top-class ironing appliances. For several years now, Black Friday has been THE day for Laurastar to offer special promotions: Discounts of up to 40% generate large sales volumes and significantly increase turnover for all products.
Laurastar uses digital advertising campaigns several times a year to ensure the visibility of its brand and products. Now the Balck Friday advertising campaign has also been implemented programmatically by Biggie (formerly Gamned!) for Laurastar.
Solutions
A compact strategy for an 8-day campaign:Various formats such as Native Ads, Wideboard, Halfpage, Skyscraper and Leaderbord were activated on mobile and desktop. The reactive management of the campaign in combination with immediate optimisations enabled excellent results to be achieved.
results
With over 12 million unique contacts reached, the campaign was a complete success! It generated a convincing increase in sales (+17%) in the 4 target countries with an ROI of more than 10.
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