Activates a video campaign for the launch of the new crunchy breadspread
Food / Drinks
Omnichannel Media Consulting & Activation
Launch of the new Crunchy Breadspread
Bonne Maman has launched a comprehensive video campaign across various channels to maximise the visibility of its new spread. The aim of the campaign was to create as many points of contact with the public as possible and increase awareness of the product.
With a well thought-out strategy involving various video platforms, Bonne Maman wanted to ensure that the new spread reached a broad target group and became firmly anchored in the minds of consumers.
Solutions
Targeting: Women, middle to high income families
Video InRead & PreRoll
Video Display & Youtube
Video Meta
After viewing the ads, internet users were targeted again with display and meta ads.
These ads encouraged them to click to be taken to the website. There they could find out more about the new recipe.
This targeted marketing ensured that users not only absorbed the message, but also had the opportunity to delve deeper into the product information and find out more about the new recipe.
results
The campaign achieved impressive results: Over 1 million full video views, a video completion rate of 72% and a viewability rate of 78%. These figures clearly show how successful the video content was in capitvating the audience and achieving high visibility.
Video Views to 100%
Completion Rate
