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Successfully attract the attention of young people with TikTok!
Bank / Insurance
Omnichannel Media Consulting & Activation
Publicising the bank to young people
To promote the benefits of the "YoungMemberPlus" youth offers in French-speaking Switzerland, Raiffeisen activated a campaign on TikTok with the well-known Swiss influencer Eugène (@leshautscommeleo - 4.6M followers).
Solutions
The collaboration with Eugene on the TikTok platform took place in 6 waves of 2 weeks each. The attention of the target group, which is between 13 and 30 years old and loves this social platform, was addressed and entertained with humorous videos.
The combination of influencer marketing and TikTok offered Raiffeisen the opportunity to stand out from the competition and reach the target group in their favourite environment.
results
This digital campaign was a complete success for Raiffeisen and led to far above-average interaction rates: 0.76% click rate (3x above average) and 0.8% likes (3.5x above average).
Click Rate, 3x higher than the average
Like Rate, 3.5x higher than the average
