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The digital landscape is changing rapidly: Artificial intelligence generates millions of new pieces of content every day. But while the volume explodes, quality declines—and with it, credibility. What does this mean for brands and creators?
The Problem: When AI content floods everything
More and more posts, videos, and images are no longer created by humans but by artificial intelligence. Entire accounts now consist solely of automatically generated content, churning out new posts every second. What sounds like technological progress actually leads to oversaturation.
For brands and creators, this presents a new challenge: When everything is influenced by the same algorithm, we no longer see or feel any difference. The result? An endless flood of generic, soulless content that drowns authentic connections.
Authenticity becomes currency
That's precisely why authenticity is now the decisive factor. Creative ideas are becoming currency again in an era where automated content floods everything. Platforms may profit from the volume—more content, more clicks, more engagement time—but for users, trust in the origin of a post is becoming increasingly important.
Those who focus on quality over quantity now, who deliberately build content with purpose and meaning, will remain visible in the long term. This isn't a trend—it's a necessity.
AI content isn't the problem - inhumanity is
We're watching this shift with keen awareness and don't believe that AI-generated content is inherently bad—quite the opposite: it can inspire and simplify processes. But it must not displace humanity.
Communication thrives on emotion, context, and character. Our stance is clear: We want to create authentic connections—between brands and people, between ideas and impact.
The human touch remains the difference
When brands today focus on authenticity, relevance, and connection, they position themselves as leaders in a time when many only produce mass content. In a world full of AI slop, the human touch doesn't become a disadvantage—it becomes a competitive advantage.
The human touch remains the difference.
Biggie helps brands stay visible—with content that isn't interchangeable but creates connections.
Let's find new ways together to bring creativity, technology, and values into alignment. Now is the time to redefine quality.
Download our trendbook
Our TrendBook, born from the fusion of our agency’s expertise, unveils four key trends shaping the media and advertising industry, carefully analyzed by our experts:
- How to capture consumers in the age of the Messy Funnel
- Why AI is emerging as a cultural revolution
- How television is evolving into a multifaceted medium
- Why influencer marketing has reached the age of maturity
