What's a private marketplace / private auction?
It's an invitation-only marketplace where publishers offer their advertising campaigns to a select group of buyers. The private marketplace is the opposite of the open marketplace and allows publishers to keep control over the type of buyers they will work with.
‍
🇨đź‡TRENDBOOK 2026: The 5 Marketing Trends
Marketing is entering a new era.
The media landscape is changing faster than ever. Yesterday's strategies are no longer enough.
This Trendbook gives you the keys to transform this mutation into an opportunity.
.png)
