What's a private marketplace / private auction?
It's an invitation-only marketplace where publishers offer their advertising campaigns to a select group of buyers. The private marketplace is the opposite of the open marketplace and allows publishers to keep control over the type of buyers they will work with.
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Our TrendBook, born from the fusion of our agency’s expertise, unveils four key trends shaping the media and advertising industry, carefully analyzed by our experts:
- How to capture consumers in the age of the Messy Funnel
- Why AI is emerging as a cultural revolution
- How television is evolving into a multifaceted medium
- Why influencer marketing has reached the age of maturity
