The strength of fruits, the speed of the Kambundji sisters!
Food / Drinks
Omnichannel Media Consulting & Activation
Andros x Kambundji athletes
In order to increase the visibility of Andros juices and compotes on the Swiss market, a 100% video multi-channel system, featuring Kambundji athletes, was set up through innovative and engaging formats.
Solutions
A multi-lever approach
APPROACH
100% video
- Seenthis Video
- Programmatic Video + YouTube
- Meta Video
- Brand Experience Video
Targeting: Women & Families, interests in sports, beauty, wellness, etc.
results
The multi-channel strategy helped exceed the set objectives. The Brand Experience format increased the campaign's visibility by stimulating user engagement through its interactivity and a premium delivery environment.
3M
of impressions generated
1,8M
100% of videos viewed
