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Expands its strategy at international level
Food / Drinks
Omnichannel Media Consulting & Activation
Let's enjoy a cup together
From pioneer to trendsetter, Nespresso is now a global reference in the coffee market, driven by a single goal: to offer an exceptional coffee experience... with every cup.
To reimagine the Nespresso coffee break, IGTV videos in the form of recipes, concerts, interviews or tastings were produced in collaboration with 17 influencers...
Solutions
The branded content ad format made it possible to increase the visibility of the IGTVs beyond the influencer's natural audience thanks to the teaser videos broadcast on the Nespresso Instagram and Facebook accounts.
The performance of the campaign was optimised with the client by revising the objectives to best match the behaviour of internet users and Nespresso's themes.
TARGETING: Customised targeting depending on the topic of the IGTV.DISTRIBUTION: Switzerland, France, Belgium, Italy, Netherlands, UK, Spain, USA, Canada, Mexico, Brazil, Australia.
results
An interaction rate of 46% was achieved at the end of March, compared to 6% in January.
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