Runs a programmatic campaign for the first time
Automotive
Omnichannel Media Consulting & Activation
Renault Retail Group Leader in Europe
RRG is a subsidiary of the Renault Group and a European leader in vehicle sales and after-sales services. In Switzerland, the Renault Retail Group distributes the Renault, Nissan, Dacia and Alpine brands.
Solutions
The aim of the campaign was to promote the Renault Clio Hybrid and generate enquiries for test drives at RRG car dealerships in western and German-speaking Switzerland.
To this end, a customised strategy was developed that combined targeting and retargeting. In-market and affinity targeting was implemented to reach people interested in the world of cars and looking for vehicles similar to the Renault Clio Hybrid:
- Car & Vehicles
- Motor vehicles
- Intentionist buying car...
results
Overall, this campaign generated 20% of Google Analytics traffic to the website and 10.8% of total leads. This campaign also increased the visibility of the brand thanks to the 10 million impressions.
To summarise, this traffic acquisition campaign significantly supported brand awareness in German-speaking Switzerland and this market showed great potential.
Impressions
Total Leads
