Targeted approach of SMEs through an effective brand performance strategy
Service
Omnichannel Media Consulting & Activation
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Increased efficiency for SMEs: KLARA Business optimizes administrative processes
ePost Service AG (formerly KLARA Business AG), a Swiss software company founded in 2016, specializes in the optimization of administrative tasks for companies and private households. ePost Service AG offers a digital platform that provides comprehensive solutions for the automation and digitalization of administrative private and business processes. The all-in-one business software KLARA - supports Swiss SMEs in areas such as accounting, order management, payroll, online appointment booking and fully integrated cash register software.The campaign with the slogan “Make your office simple” is aimed at SMEs with up to 10 employees, segmented by sector.
The aim is to present the services efficiently, generate qualified leads and increase brand awareness. With a clear focus on trust and efficiency, the benefits of the services are communicated and the online presence is strengthened through targeted social media promotions.
Solutions
The campaign for KLARA Business followed a brand performance strategy that focused on performance and activated the awareness part (YouTube) for French-speaking Switzerland. Various channels were used to achieve its objectives. These included programmatic display and video, which made it possible to precisely target the content to the target groups.
In addition, single image ads, in-feed videos and stories were used to advertise on social media platforms such as Facebook and Instagram. These channels ensured broad visibility and helped to attract the attention of potential customers and generate qualified leads.
results
The campaign was a complete success. Thanks to the insights gained since the start of the campaign, the costs per lead were continuously reduced across all performance channels.
LEADS WERE GENERATED
COST PER LEAD
