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We listen to every wish
The image campaign of Basler Kantonalbank was realised under this guiding principle. To this end, Basel residents were asked in various surveys in advance about their greatest wishes and goals. With concrete and tangible customer needs as a starting point, the bank offers its customers a holistic advisory approach that focuses on life, goals and wishes.
To this end, an entire media strategy (online and offline), including display adverts and videos, was set up both digitally and for print media, Out of Home and Digital Out of Home.
Solutions
Off- and online strategy to reach the target group profiles with the help of data-supported geotargeting (city of Basel and surrounding area + Arlesheim district), audience targeting and whitelist strategies.
Programmatic display and video via open market place and whitelistVideo and single images in social media (YouTube + Facebook).
The programmatic campaign was expanded to include the Out of Home and Digital Out of Home channelsThe campaign was also accompanied by print adverts in the regional media
results
The relevant KPIs impressions, CPM, CTR etc. and website engagement were all achieved and even exceeded.
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