.png)
Developed in collaboration with Biggie (formerly Gamned!) a customised solution with an innovative and sustainable video format.
Travel
Omnichannel Media Consulting & Activation
The destination for cyclists!
During the summer season, Crans-Montana offers a wide range of activities, including cycling. With the onset of warmer days, the region wanted to increase the visibility of its cycling offers for sportsmen and women as well as families.
Solutions
To complement a traditional video advertising strategy, we have activated SeenThis technology, which enables the carbon footprint of digital advertising to be reduced by instantly loading (streaming) banners in HD and thus reducing data consumption.
A customised video advertising strategy that combines the following: Preroll videos: NZZ, 20min.ch, Blick, TF1...Native videos: PCS, TransferMarkt, Goal, The Independent...In-banner videos with SeenThis: GMX, 20min.ch, TdG, NZZ. Blick, L'Équipe...
.jpg)
results
The SeenThis solution saved more than 60 kg of CO2, which corresponds to around 486 km by car or more than 2000 plastic bags. The combination of different video campaign strategies made it possible to reach both target groups (leisure and sports enthusiasts) via diverse inventories tailored to the target groups.
Impressions
Videos viewed 100% of the time, of which 43% thanks to the "SeenThis" format
