What does "second party data" mean?
Data from a partnership (e.g. supplier / distributor) that enriches and completes the proprietary data (first party data) that an advertiser already has.
Example: The intersport.fr website sells Nike products. The data relative to the purchases of Nike products on intersport.fr constitute a pool of 2nd party data which can be used by Nike within the framework of digital activation in conditions in conformity with the RGPD.
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Our TrendBook, born from the fusion of our agency’s expertise, unveils four key trends shaping the media and advertising industry, carefully analyzed by our experts:
- How to capture consumers in the age of the Messy Funnel
- Why AI is emerging as a cultural revolution
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