What does "RTB" (Real Time Bidding) mean?
RTB is the principle by which advertising spaces are allocated in real time according to bids made by advertisers or agencies on corresponding formats and targeting criteria.
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🇨đź‡TRENDBOOK 2026: The 5 Marketing Trends
Marketing is entering a new era.
The media landscape is changing faster than ever. Yesterday's strategies are no longer enough.
This Trendbook gives you the keys to transform this mutation into an opportunity.
