What does "Yield Management" mean?
Techniques for optimizing publishers' revenues on all or part of the available inventory. Holistic Yield is when all sales channels and inventories are put in competition.
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Our TrendBook, born from the fusion of our agency’s expertise, unveils four key trends shaping the media and advertising industry, carefully analyzed by our experts:
- How to capture consumers in the age of the Messy Funnel
- Why AI is emerging as a cultural revolution
- How television is evolving into a multifaceted medium
- Why influencer marketing has reached the age of maturity
