What does "Yield Management" mean?
Techniques for optimizing publishers' revenues on all or part of the available inventory. Holistic Yield is when all sales channels and inventories are put in competition.
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🇨đź‡TRENDBOOK 2026: The 5 Marketing Trends
Marketing is entering a new era.
The media landscape is changing faster than ever. Yesterday's strategies are no longer enough.
This Trendbook gives you the keys to transform this mutation into an opportunity.
