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Launch a highly targeted LinkedIn campaign
Fashion
Omnichannel Media Consulting & Activation
Executive MBA, the programme for a successful career
Deployment of a 100% LinkedIn strategy to attract leads for the Geneva Executive MBA programme, which targets specific professional groups seeking to acquire core management and business skills.
Solutions
Socio-demographics: 25 to 34 years and 35 to 54 years, Bachelor's degree or equivalent.
Skills: Management, marketing, business administration...
Main areas of interest: Technology, finance, economics, marketing, management...
Activated formats: Sponsored Post to redirect users to the landing page of the EMBA program and the Lead Generation format to collect leads.
results
The Lead Generation format is ideal for collecting leads, especially thanks to the automatically pre-filled information about the Linkedin user's profile. The customised targeting made it possible to reach the target group strategically.The campaign generated over 450k impressions and the CPL dropped by 40% between the start and end of the campaign.
delivered Impressions
Reduction of the CPL until the end of the campaign
