Enhances the experience for its users
Service
Omnichannel Media Consulting & Activation
Mega jackpot: win 120 million euros in February!
The "Super Mega Jackpot Garanti Euromillions (SMJG)" gives everyone the chance to turn their dreams into reality. This lottery is eagerly awaited every year for good reason, as the jackpot is gigantic and the draw only takes place two or three times a year. This year, the February jackpot totalled 120 million euros.
Solutions
The aim here was to utilise effective and interactive formats across a variety of media in order to provide players with "full immersion" in the campaign.Strategies:
The message was customised throughout the week leading up to the draw, initially with a slightly more generic teasing message through to a countdown two days before the draw. A steady increase in investment to increase the visibility of the approaching draw, i.e. on the days when the majority of players convert.
results
This holistic media solution made it possible to maximise the reach of the target group throughout the week leading up to the draw. This resulted in many interactions with internet users as well as a high number of conversions.
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