Generates traffic to the Yamaha website
Automotive
Omnichannel Media Consulting & Activation
YAMAHA Revs Your Heart
Since its foundation in 1955, Yamaha Motor's mission has been to offer motorcyclists something of exceptional value, quality and performance. Through their own websites and those of their worldwide representatives, new products and exclusive offers are constantly presented. A channel that is very popular and creates a direct connection to the product.
In order to awaken the fascination of motorcycling in a younger generation, Yamaha has taken advantage of the new regulation in Switzerland, which since 1. 1. 2021 also allows 16-year-olds to take the driving test for a 125cc motorbike, to launch a programmatically very precisely controlled website traffic campaign in cooperation with Biggie (formerly Gamned!) and to address a very young audience.
Solutions
But where can the interest of this very young audience best be aroused? A simple but efficient strategy that hit the desired target group precisely with targeted targeting: short video messages exclusively on TikTok in all three language regions throughout Switzerland. The campaign ran at the start of the motorbike season in March and April.Watch the video? here
results
The unusual creatives, which showed Yamaha motorbikes racing against each other in a game, were particularly captivating for the young people. During this campaign, a total of over 1 million impressions were broadcast!
The CPC (cost per click) was three times lower than anticipated thanks to an extremely high click-through rate of 0.70%, which led to significantly higher traffic figures than expected.
‘A really very good performance,’ said Silvano Dragonetti from Yamaha.’
Impressions
three times deeper than planned
