Content Strategy & Creation: Relevant content for real impact

High-performing content does more than just get seen: it asserts your position, builds your credibility, & drives action.

Biggie supports advertisers in the development and production of high-value content. From editorial strategy to custom creation, we structure your messaging to build a consistent presence, captivate your audience, and generate tangible results.

Structure, clarity and consistency in content

Structuring content around strategic core themes ensures communication that is consistent, sustainable, and highly impactful.

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Our services

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Content strategy

A well-planned content strategy lays a solid foundation for consistent, effective, and sustainable brand communication.

By defining core themes, narratives, and precise content pillars, brands are successfully guided and strengthened over time.

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Content development

The strategic creation of content is tailored precisely to the respective brands and their specific target audiences.

The scope includes editorial pieces, visual assets, and platform-specific materials designed to drive maximum engagement.

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Content production

Comprehensive guidance during content production guarantees outstanding quality across every single active channel.

From visual assets and videos to digital formats, this creates a consistent brand identity seamlessly integrated into existing structures.

Our approach

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Content Analysis & Status Quo

Content Analysis & Status Quo

We meticulously examine your existing content, current formats, and core topics down to the smallest detail. Through a comprehensive audit, we evaluate the quality and relevance of your ongoing communication.

This provides absolute clarity about your starting point and uncovers hidden potential for a much more effective, highly targeted approach.

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Strategy & Content Structure

Strategy & Content Structure

Based on these valuable insights, we develop a highly robust and strategic content architecture. We define clear content guidelines, relevant topic clusters, and tailored formats for your audience.

This solid framework ensures that all your messages are delivered consistently, perfectly matching user needs while driving your overarching business goals.

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Production & Content Creation

Production & Content Creation

Following the strategic planning, we partner with you throughout the creation and production of all content. We manage the entire development process and guarantee the highest quality standards.

Our focus ensures that every piece aligns with your brand, connects emotionally with your audience, and reliably achieves the desired, measurable impact.

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Scaling & Content Expansion

Scaling & Content Expansion

Successful content is never static; it is a continuous and highly dynamic evolutionary process. We assist you in maintaining, analyzing through data, and systematically evolving your published materials.

Through constant monitoring and targeted adjustments, we sustainably boost your content’s relevance and secure a strong, competitive brand presence for the long term.

Why Biggie?

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Content as a Strategic Foundation

Content as a Strategic Foundation

We never view content as an isolated discipline, but always as an integral part of holistic brand development. Through our work, we establish clear content structures and consistently unified messaging.

This allows us to create a solid foundation that permanently secures your brand's long-term relevance and deep audience connection.

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Access to Content Specialists

Access to Content Specialists

Biggie unites specialized expert teams from the crucial fields of creation, editorial content, and creator collaboration. Through this close, interdisciplinary integration, you benefit from our concentrated expertise.

This enables us to develop unique content that is deeply grounded in strategy, creatively outstanding, and highly effective in practice.

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Sustainable Content Structures

Sustainable Content Structures

We step away from inefficient one-off measures and instead guide your business in building highly sustainable content structures. This systematic approach ensures that all content elements perfectly interlock.

The result is consistent communication that feels authentic, builds genuine trust, strengthens customer loyalty, and reliably drives long-term measurable success.

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our case studies

Discover the ideas, strategies and solutions that help your business evolve and stay visible where it matters most. Not as a one-size-fits-all solution, but as the starting point for a successful partnership.

How Biggie engaged classical music enthusiasts for Lucerne Festival 2025 through Google Ads, Programmatic Display and Demand Gen multi-channel strategy.

How can a tourist destination get more attention? Analysis of our campaign for Geneva Tourism: 82M impressions, 274k qualified clicks.

Discover how Biggie drives Franke’s EMEA growth with a full-funnel, AI-optimized omnichannel strategy delivering measurable brand and performance impact.

Ticino Tourism’s “You Must Have Experienced It” campaign inspires travelers to discover authentic experiences in southern Switzerland — while a simplified lead process turns emotional interest into measurable results.

A multi-channel campaign for 18 - 25 year olds

A 100% video multi-channel campaign to increase the visibility of Andros juices and compotes

The way how KLARA generated 67% of all leads with a demand-gen strategy while optimizing CPL – A success story in digital SME solutions.

KLARA Business optimizes processes for SMEs, increases awareness and generates leads through an effective brand performance strategy. Find out more!

Laurastar uses digital advertising strategies with native ads and display formats to achieve high sales volumes and sales increases during Black Friday week.

Basler Kantonalbank relies on a holistic online and offline strategy with display adverts, videos, social media and out-of-home to focus on customer wishes.

Nespresso elevates its coffee experience with IGTV influencers and boosts global visibility via targeted content on Instagram and Facebook.

The Super Mega Jackpot Euromillions offers €120M. Interactive formats and a countdown build excitement before the draw, boosting visibility.

Yamaha is using targeted TikTok videos to make young motorbike fans in Switzerland aware of the new 125cc regulations and increase website traffic.

CGN positions itself as a top tourist attraction in Geneva and Vaud and increases cruise sales through a targeted summer campaign with Biggie.

Basler Kantonalbank boosts Visa Debit STUcard branding, traffic, and youth account openings with a 360° campaign using digital and local strategies.

Renault promotes Clio Hybrid in Switzerland, boosting test drives via in-market and affinity targeting for car enthusiasts.

Bongénie Grieder combines display, social media and DOOH to increase online sales, showcase new collections and drive more traffic to its boutiques.

Conforama drives awareness via programmatic campaigns on platforms like 20min.ch and Bluewin, using real-time optimization and precise tracking.

OUTDOORCHEF drives more traffic through a programmatic display and video campaign, reinforced by search ads and social media on Facebook, Instagram and YouTube.

Motosuisse informs young people about new 125cc regulation and boosts website traffic through targeted social media campaign on TikTok, Instagram and Snapchat.

Raiffeisen uses TikTok to promote its "YoungMemberPlus" youth programs in French-speaking Switzerland, targeting 13-30-year-olds with humorous videos.

Portes du Soleil uses connected TV and streaming to raise its profile in German-speaking Switzerland and place targeted TV adverts cost-effectively.

Camille Bloch drives awareness for So Nuts Coffee with a full-funnel strategy using display, social media, DOOH, and a product-testing competition.

Loterie Romande promotes JouezSport for the 2022 World Cup using a multi-channel strategy with Connected TV, YouTube Pre-roll, and exclusive Welcome Ads.

Crans Montana teams with Biggie and SeenThis tech for a custom video strategy, cutting CO2, boosting efficiency, and making digital ads sustainable.

Executive MBA uses the LinkedIn strategy to attract targeted leads from professionals who want to learn management and leadership skills.

Chiefs builds awareness via programmatic display and video ads, social media, OOH campaigns, and POS measures to maximize attention.

Targeted strategy for Swiss cross-border commuters: OOH branding, display ads, and SEA to drive account openings at Banque du Léman.

Bonne Maman increases their brand awareness and boosts conversions through a targeted programmatic advertising strategy with Biggie.

OGGIE: L’OUTIL QUI RÉVOLUTIONNE LE MARKETING...

Let's talk about your objectives

Media
AI, Automation & Data
Content
Influence
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