AI, automation & data: Control your performance

Today’s digital performance is driven by platforms, algorithms, and automated decisions.

Biggie develops AI, automation and data solutions that give businesses greater control over their digital marketing performance. We structure data, analyse meaningful signals, and build measurement, tracking and reporting systems that make performance transparent, measurable and actionable.

OUR VISION

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AI Agents
& Automation

We develop custom AI agents and implement the right AI infrastructure for your business. In doing so, we securely integrate powerful AI models into your existing data, systems, and workflows.

This allows us to automate repetitive processes, free up your teams, and build scalable solutions designed to actively enhance human expertise.

AI-Treffen

Data Control
& Transparency

Platforms often optimize campaigns based on their own algorithms. We bring transparency to these processes, giving you complete control over your marketing data.

By assessing structural weaknesses, we leverage AI and data analytics to empower teams and significantly improve strategic decision-making.

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Tracking
& Data Structure

We structure your marketing data precisely to create a reliable foundation for in-depth analytics. This includes tailored tracking strategies, clean data models, exact conversion tracking, and advanced signal architectures.

We seamlessly integrate all relevant data sources into one highly performant, future-proof ecosystem.

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MarTech
& Integration

Biggie designs and implements modern MarTech ecosystems for seamless cross-channel measurement and performance management. We connect your advertising platforms, tracking systems, advanced analytics tools, and server-side solutions into a cohesive architecture.

This creates the perfect technological foundation for maximizing digital performance.

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AI-Powered
Analytics

We utilize advanced AI to uncover complex patterns, identify valuable relationships, and reveal hidden optimization opportunities. These intelligent models help you make confident, data-driven decisions.

The technology never acts as a black box, but rather as a powerful tool to actively enhance human expertise.

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Dashboards
& Monitoring

We develop intuitive dashboards and precise monitoring systems that provide absolute clarity over budgets and performance. This makes complex data visually accessible and strategic decisions instantly comprehensible.

Consequently, you always maintain a perfect overview of the true impact of your digital marketing activities.


Our approach

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Analysis & System Infrastructure

Analysis & System Infrastructure

We precisely evaluate your existing data, tracking, and platform landscape. Through a detailed technical audit, we uncover structural weaknesses and identify valuable untapped potential.

This provides us with a deep understanding of your technical requirements, allowing us to define clear, actionable recommendations for a future-proof, high-performance tech setup.

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Architecture & Data Integration

Architecture & Data Integration

Based on our analysis, we design a clear and highly resilient system architecture. We connect isolated data sources, relevant platforms, and complex tracking structures into a fully consistent ecosystem.

With this seamless integration, we break down data silos, ensure long-term data quality, and build a solid technological foundation for smart, data-driven business decisions.

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Development & Implementation

Development & Implementation

We design and integrate customized solutions in the areas of artificial intelligence, automation, and data management. These smart technologies streamline your operational processes, boost overall efficiency, and create absolute transparency.

By doing so, we make your marketing performance accurately measurable, precisely controllable, and fully equip your business for the digital future.

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Evolution & Optimization

Evolution & Optimization

Technical systems and market requirements evolve rapidly. That's why we continue to support you long after deployment. We provide ongoing maintenance and continuous optimization of your tools.

Through proactive monitoring and informed strategic decisions, we ensure your technology infrastructure remains efficient, flexible, and ready to support sustainable growth.

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Why Biggie?

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Strategic Technology Vision

Strategic Technology Vision

We never view the use of artificial intelligence, data analytics, and automation as isolated technical disciplines. Instead, we develop holistic solutions that serve as a strong foundation for seamless workflows.

This way, we create absolute transparency, make performance accurately measurable, and enable well-founded, strategically smart decisions for your growing business at all times.

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Absolute Platform Independence

Absolute Platform Independence

In an increasingly automated digital world, we give you back full control over your valuable data. Our customized systems break through the opaque logic and restrictive black boxes of major advertising platforms.

We create unrestricted visibility, allowing you to make strategic decisions completely autonomously, data-driven, and entirely independent of predefined network algorithms.

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Sustainable System Infrastructure

Sustainable System Infrastructure

Future readiness requires a stable yet highly flexible technological foundation. We implement robust, resilient infrastructures that not only perfectly meet your current requirements but are also ideally equipped for upcoming challenges.

Through a forward-looking architecture, we ensure that your systems can be scaled, adapted, and continuously evolved in a sustainable manner

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our case studies

Discover the ideas, strategies and solutions that help your business evolve and stay visible where it matters most. Not as a one-size-fits-all solution, but as the starting point for a successful partnership.

How Biggie engaged classical music enthusiasts for Lucerne Festival 2025 through Google Ads, Programmatic Display and Demand Gen multi-channel strategy.

How can a tourist destination get more attention? Analysis of our campaign for Geneva Tourism: 82M impressions, 274k qualified clicks.

Discover how Biggie drives Franke’s EMEA growth with a full-funnel, AI-optimized omnichannel strategy delivering measurable brand and performance impact.

Ticino Tourism’s “You Must Have Experienced It” campaign inspires travelers to discover authentic experiences in southern Switzerland — while a simplified lead process turns emotional interest into measurable results.

A multi-channel campaign for 18 - 25 year olds

A 100% video multi-channel campaign to increase the visibility of Andros juices and compotes

The way how KLARA generated 67% of all leads with a demand-gen strategy while optimizing CPL – A success story in digital SME solutions.

KLARA Business optimizes processes for SMEs, increases awareness and generates leads through an effective brand performance strategy. Find out more!

Laurastar uses digital advertising strategies with native ads and display formats to achieve high sales volumes and sales increases during Black Friday week.

Basler Kantonalbank relies on a holistic online and offline strategy with display adverts, videos, social media and out-of-home to focus on customer wishes.

Nespresso elevates its coffee experience with IGTV influencers and boosts global visibility via targeted content on Instagram and Facebook.

The Super Mega Jackpot Euromillions offers €120M. Interactive formats and a countdown build excitement before the draw, boosting visibility.

Yamaha is using targeted TikTok videos to make young motorbike fans in Switzerland aware of the new 125cc regulations and increase website traffic.

CGN positions itself as a top tourist attraction in Geneva and Vaud and increases cruise sales through a targeted summer campaign with Biggie.

Basler Kantonalbank boosts Visa Debit STUcard branding, traffic, and youth account openings with a 360° campaign using digital and local strategies.

Renault promotes Clio Hybrid in Switzerland, boosting test drives via in-market and affinity targeting for car enthusiasts.

Bongénie Grieder combines display, social media and DOOH to increase online sales, showcase new collections and drive more traffic to its boutiques.

Conforama drives awareness via programmatic campaigns on platforms like 20min.ch and Bluewin, using real-time optimization and precise tracking.

OUTDOORCHEF drives more traffic through a programmatic display and video campaign, reinforced by search ads and social media on Facebook, Instagram and YouTube.

Motosuisse informs young people about new 125cc regulation and boosts website traffic through targeted social media campaign on TikTok, Instagram and Snapchat.

Raiffeisen uses TikTok to promote its "YoungMemberPlus" youth programs in French-speaking Switzerland, targeting 13-30-year-olds with humorous videos.

Portes du Soleil uses connected TV and streaming to raise its profile in German-speaking Switzerland and place targeted TV adverts cost-effectively.

Camille Bloch drives awareness for So Nuts Coffee with a full-funnel strategy using display, social media, DOOH, and a product-testing competition.

Loterie Romande promotes JouezSport for the 2022 World Cup using a multi-channel strategy with Connected TV, YouTube Pre-roll, and exclusive Welcome Ads.

Crans Montana teams with Biggie and SeenThis tech for a custom video strategy, cutting CO2, boosting efficiency, and making digital ads sustainable.

Executive MBA uses the LinkedIn strategy to attract targeted leads from professionals who want to learn management and leadership skills.

Chiefs builds awareness via programmatic display and video ads, social media, OOH campaigns, and POS measures to maximize attention.

Targeted strategy for Swiss cross-border commuters: OOH branding, display ads, and SEA to drive account openings at Banque du Léman.

Bonne Maman increases their brand awareness and boosts conversions through a targeted programmatic advertising strategy with Biggie.

OGGIE: L’OUTIL QUI RÉVOLUTIONNE LE MARKETING...

FAQ – AI, Automation & Data

What does AI, Automation & Data include at Biggie?

What does AI, Automation & Data include at Biggie?

Biggie develops solutions that connect data, platforms and processes to create automated workflows, stronger decision-making and marketing performance that is transparent and measurable.

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How does Biggie use AI?

How does Biggie use AI?

We use AI to analyse data more efficiently, identify patterns, automate repetitive tasks and support teams in making better-informed decisions.

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What does automation mean in this context?

What does automation mean in this context?

Automation streamlines repetitive tasks and workflows across reporting, campaign management, content operations and data analysis, enabling teams to work more efficiently and focus on higher-value activities.

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What role does data play?

What role does data play?

Data is the foundation for transparency, comparability and informed decision-making. We help organisations connect data from multiple sources and transform it into actionable business intelligence.

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Why are structured workflows important?

Why are structured workflows important?

Well-defined workflows create the foundation for efficient collaboration, reliable analytics and sustainable performance optimisation.

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What results can you expect?

What results can you expect?

Greater transparency, more efficient processes, stronger decision-making and marketing performance that can be actively managed and continuously improved.

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Let's talk about your challenges.

Media
AI, Automation & Data
Content
Influence
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