What is loyalty?
From a marketing perspective, loyalty refers to all the actions and strategies that an advertiser implements to retain its current customers and encourage them to continue buying its products or services. In other words, loyalty aims to create a lasting relationship between a company and its customers.
Download our trendbook
Our TrendBook, born from the fusion of our agency’s expertise, unveils four key trends shaping the media and advertising industry, carefully analyzed by our experts:
- How to capture consumers in the age of the Messy Funnel
- Why AI is emerging as a cultural revolution
- How television is evolving into a multifaceted medium
- Why influencer marketing has reached the age of maturity
