What is loyalty?
From a marketing perspective, loyalty refers to all the actions and strategies that an advertiser implements to retain its current customers and encourage them to continue buying its products or services. In other words, loyalty aims to create a lasting relationship between a company and its customers.
🇨đź‡TRENDBOOK 2026: The 5 Marketing Trends
Marketing is entering a new era.
The media landscape is changing faster than ever. Yesterday's strategies are no longer enough.
This Trendbook gives you the keys to transform this mutation into an opportunity.
