What is influencer marketing?
Influencer marketing is a marketing strategy that relies on the reputation of key online personalities (content creators, opinion leaders), enabling an advertiser to promote its products or services by capitalising on the credibility and vast audience of these personalities.
🇨đź‡TRENDBOOK 2026: The 5 Marketing Trends
Marketing is entering a new era.
The media landscape is changing faster than ever. Yesterday's strategies are no longer enough.
This Trendbook gives you the keys to transform this mutation into an opportunity.
