Header Bidding / Advanced Or Pre-Bidding

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Header Bidding / Advanced Or Pre-Bidding
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Header Bidding / Advanced Or Pre-Bidding
What does "header bidding / advanced or pre-bidding" mean?

The act of placing a tag at the top of a site to allow a publisher to simultaneously sell its inventory to a multitude of SSPs, in order to obtain the highest possible CPM.

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