What is DOOH?
DOOH (Digital Out Of Home) is a digital advertising lever that uses billboard screens to display advertisements in indoor and outdoor public spaces (such as shopping centres, train stations, airports, etc.). Unlike traditional billboards, this technique allows the display of dynamic and interactive advertisements (depending on the time of day, day of the week, geographical location or weather).
🇨đź‡TRENDBOOK 2026: The 5 Marketing Trends
Marketing is entering a new era.
The media landscape is changing faster than ever. Yesterday's strategies are no longer enough.
This Trendbook gives you the keys to transform this mutation into an opportunity.
