What is DOOH?
DOOH (Digital Out Of Home) is a digital advertising lever that uses billboard screens to display advertisements in indoor and outdoor public spaces (such as shopping centres, train stations, airports, etc.). Unlike traditional billboards, this technique allows the display of dynamic and interactive advertisements (depending on the time of day, day of the week, geographical location or weather).
Download our trendbook
Our TrendBook, born from the fusion of our agency’s expertise, unveils four key trends shaping the media and advertising industry, carefully analyzed by our experts:
- How to capture consumers in the age of the Messy Funnel
- Why AI is emerging as a cultural revolution
- How television is evolving into a multifaceted medium
- Why influencer marketing has reached the age of maturity
