What is a captive audience?
In digital advertising, the term 'captive audience' refers to users exposed to advertising content with limited freedom to ignore or modify the content. For example, a non-skippable video ad that precedes video content that a user wants to watch is a captive audience situation because that user is more likely to watch the ad in its entirety in order to access the desired content.
🇨đź‡TRENDBOOK 2026: The 5 Marketing Trends
Marketing is entering a new era.
The media landscape is changing faster than ever. Yesterday's strategies are no longer enough.
This Trendbook gives you the keys to transform this mutation into an opportunity.
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