SME Marketing Put to the Test: How Swiss Businesses Grow Digitally with Minimal Effort

Why many SMEs hit their limits with marketing – and how to break through

In the day-to-day life of a small or medium-sized enterprise (SME), core business comes first: looking after client projects, fulfilling orders and maintaining the quality of your own services. When it comes to strategic online marketing, content creation or running ad campaigns, two crucial things are often missing: time and in-house expertise.

But the market has changed. Customers no longer find service providers and tradespeople through word of mouth alone – they compare offers online. If you can't be found online, you're handing the market to your competitors.

Pain Point 1: Lack of time and in-house know-how

Marketing has long since moved beyond a simple ad in the local newspaper. From search engine optimization to social media and paid digital advertising, the field has become complex. For many businesses, this means marketing either gets done half-heartedly on the side or is put off entirely.

Pain Point 2: Unpredictable costs and unclear results

Cost is another obstacle. A dedicated marketing department is simply unaffordable for many businesses. At the same time, many SMEs are wary of agencies because hourly rates are often opaque and the actual return on investment (ROI) remains unclear.

The solution: Modular SME marketing packages at predictable fixed prices

This is exactly where modern SME marketing services come in. Instead of relying on expensive one-off projects, businesses use scalable monthly marketing packages that keep their own effort to a minimum while covering all the key disciplines. Our Biggie Marketing Service packages include the following:

STARTER (CHF 900.–/month): The ideal entry point for regional visibility. It combines a foundational presence in search engines and AI (SEO/GEO) with activation on one media channel and live reporting.

ESSENTIAL (CHF 1,900.–/month): For SMEs that want to actively build their content. Includes 4 hours of content production per month, strategic consulting and advertising on up to 3 channels.

GROWTH (CHF 2,900.–/month): The full-funnel package for maximum growth. With 8 hours of content production, a premium presence in search engines and AI, and activation across 3+ channels.

The game changer: Visibility in search engines (SEO) AND AI systems (GEO)

Standard SEO is no longer enough. More and more customers are turning to AI assistants such as ChatGPT, Copilot, Gemini, Claude or Perplexity for recommendations. That's why every Biggie Switzerland package includes not only classic SEO (Search Engine Optimization) but also GEO (Generative Engine Optimization) – so your brand and your business appear at the top of AI-generated answers too.

Full control with 24/7 live dashboards

Transparency is the foundation of successful marketing. Instead of waiting for confusing monthly reports, businesses keep track of clicks, reach, generated leads and sales around the clock with a personalized live dashboard.

Take the first step towards predictable marketing success. Book your free initial analysis of your company's digital visibility now!

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FAQ – Frequently asked questions about our SME marketing packages

What's the difference between SEO and GEO in the packages?

SEO (Search Engine Optimization) ensures your website ranks highly on classic search engines like Google. GEO (Generative Engine Optimization) specifically optimizes your content so that AI systems such as ChatGPT, Copilot, Gemini or Perplexity recognize your business, reference it and recommend it in their answers.

Is the media budget included in the package prices?

No. The listed prices (e.g. CHF 900.– for the STARTER package) cover agency and management services only. The media budget for ads (e.g. Google Ads or Meta Ads) is agreed individually based on your budget and spent directly on the channels.

How flexible are the monthly packages?

Our SME marketing packages are designed for maximum flexibility. They offer predictable monthly costs and can be adjusted, paused or cancelled as needed, so you always stay in full control of your advertising spend.