What is the metaverse?
A contraction of "meta" and "universe", the metaverse is a virtual reality space in which users can interact with a computerised environment and other users. In other words, it is a 360° graphical universe that brings together the virtual world and the real world.
Download our trendbook
Our TrendBook, born from the fusion of our agency’s expertise, unveils four key trends shaping the media and advertising industry, carefully analyzed by our experts:
- How to capture consumers in the age of the Messy Funnel
- Why AI is emerging as a cultural revolution
- How television is evolving into a multifaceted medium
- Why influencer marketing has reached the age of maturity
