What does "first look" mean?
A SSP feature that gives a buyer priority access to certain user profiles over its competitors, subject to certain conditions. An advertiser will thus be able to ensure that profiles will be exposed to an ad in first display on a site for a given period.
Download our trendbook
Our TrendBook, born from the fusion of our agency’s expertise, unveils four key trends shaping the media and advertising industry, carefully analyzed by our experts:
- How to capture consumers in the age of the Messy Funnel
- Why AI is emerging as a cultural revolution
- How television is evolving into a multifaceted medium
- Why influencer marketing has reached the age of maturity
