What does "first look" mean?
A SSP feature that gives a buyer priority access to certain user profiles over its competitors, subject to certain conditions. An advertiser will thus be able to ensure that profiles will be exposed to an ad in first display on a site for a given period.
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🇨đź‡TRENDBOOK 2026: The 5 Marketing Trends
Marketing is entering a new era.
The media landscape is changing faster than ever. Yesterday's strategies are no longer enough.
This Trendbook gives you the keys to transform this mutation into an opportunity.
