What does "Cost Per Engagement" (CPC) mean?
What does "Cost Per Engagement" (CPC) mean?
Cost per engagement (widely used in social).
Formula: Media budget / Engagements (likes, shares, comments, clicks on a link ...)
🇨🇭TRENDBOOK 2026: The 5 Marketing Trends
Marketing is entering a new era.
The media landscape is changing faster than ever. Yesterday's strategies are no longer enough.
This Trendbook gives you the keys to transform this mutation into an opportunity.
