What is catch-up TV?
Catch-up TV (better known as replay) refers to the temporary availability of a television programme, film or series via video streaming after it has been broadcast on a television channel. In advertising, catch-up TV allows advertisers to run their ads during these delayed programmes.
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Our TrendBook, born from the fusion of our agency’s expertise, unveils four key trends shaping the media and advertising industry, carefully analyzed by our experts:
- How to capture consumers in the age of the Messy Funnel
- Why AI is emerging as a cultural revolution
- How television is evolving into a multifaceted medium
- Why influencer marketing has reached the age of maturity
