What is catch-up TV?
Catch-up TV (better known as replay) refers to the temporary availability of a television programme, film or series via video streaming after it has been broadcast on a television channel. In advertising, catch-up TV allows advertisers to run their ads during these delayed programmes.
🇨đź‡TRENDBOOK 2026: The 5 Marketing Trends
Marketing is entering a new era.
The media landscape is changing faster than ever. Yesterday's strategies are no longer enough.
This Trendbook gives you the keys to transform this mutation into an opportunity.
